The Orange International Street Fair, established in 1973 to commemorate the city of Orange’s centennial, is a vibrant three-day event held annually over Labor Day weekend. It offers a diverse array of food and entertainment, attracting attendees of all ages, though it is especially popular among Orange residents.
Our campaign centers around the nostalgic concept of polaroids, capturing the essence of the fair. Polaroid photos resonate with older generations who fondly remember using the physical device, while also appealing to younger generations who are embracing this retro trend. Today, people love to document their daily meals, adventures, and social gatherings on various social platforms. Each polaroid in our campaign will feature a country’s flag and local flavors, highlighting the fair’s international theme.
Collaborators: Ivana Orozco | Elissa Title | Kensley Tiesmeyer | Claire Furukawa | Emily Suh
