The corporate brochure underwent a full-scale redesign to support the organization’s transition from FUJIFILM Irvine Scientific to FUJIFILM Biosciences and updated brand identity. This initiative began with an audit of the existing brochure, assessing content relevance, structural clarity, and alignment with the company’s revised strategic messaging. A new narrative framework was developed to better articulate the organization’s mission, service offerings, and market positioning. Visual elements were rebuilt from the ground up, incorporating updated typography, color standards, and imagery consistent with the refreshed brand guidelines. Layouts were re‑engineered to improve readability, strengthen information hierarchy, and create a more cohesive visual flow. The final brochure delivers a modernized, unified communication piece that reinforces brand consistency across all corporate channels.
