Founded on May 27, 1970, FUJIFILM Irvine Scientific (FISI) celebrated its fiftieth anniversary in May 2020. This milestone is remarkable for any company, but especially so in the life sciences sector. From its inception, FISI has partnered with customers to advance biological therapies, assisted reproductive technology (ART), and cytogenetics. Over the years, the company has evolved and grown significantly, yet its commitment to providing superior products and services has remained steadfast.
In celebration of this milestone, a logo was designed to represent FISI’s 50-year commitment to innovation and service. This logo, which adheres to the company’s brand guidelines and style, was used in the celebration campaign and embroidered on sweaters distributed to employees worldwide. The interlinked ‘5’ and ‘0’ symbolize the company’s influential motto, “Stronger Together.”